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Turn Up the Heat

Annual Chili Cook Off


 Results from the Sunday March 4th, 2007 Cook Off!


Belches N Burps, a hot sauce store in Strawberry Square hosts the annual Turn Up the Heat Chili Cook Off, an official International Chili Society event, that benefits American Cancer Society.


We work closely with Belches N Burps owner David Mackey to coordinate more then four dozen contestants cooking onsite, live music, concession sales, celebrity judge recruitment and promotion.


Official International Chili Society (ICS) Turn Up the Heat Chili Cook Off at Strawberry Square
Cooks at 2006 Turn Up the Heat Chili Cook Off

The Cook Off draws more than 500 people, raises money for a great charity, and generates good publicity for the business.


Annual Hot Sauce Eating Contest


Crowd watches Contestants

The crowd loves it every year! Contestants compete to be first to drink an entire bottle of Torchbearer Hot Sauce.


Chili Cook Off Hot Sauce Contest 06
Media Coverage

Media
Radio Spot For 2007 Cook Off
Looking over Strawberry Square Atrium
Registration
Trying Chili
Live Band Tropical Soul
Chief Chili Dawson Flinchbaugh
Enjoying th Cook Off
The awards
Chili Cooks